About imoretti

Michael Moretti lives in Chevy Chase, MD, where he enjoys practicing the art of UX, historic landscapes, photography, cooking and his family. He dreams in wireframes.

user experience: keys to success

There’s more than a bit of poetic symmetry in the juxtaposition of user experience to the domain of customer experience.

Arnolfini Portrait — Jan van Eyck, 1434

User experience (or, simply UX) is a mise en abyme, a story within a story. At once, UX both informs and frames our nature of our solutions. Consider, for a moment, Jan van Eyck’s Arnolfini Portrait, as the Flemish Renaissance master cleverly employs a convex mirror to reveal a small figure (some say it is the artist, himself) entering the room from behind the spectator.

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what’s in a line?

To many, a line is simply an inconvenience, a burden into which we are all born and an experience we are doomed to suffer repeatedly throughout our lives. But, often, there is more to a line than we are led – ahem – to believe. Consider the last time you spent in line, perhaps for a desirable outcome, such as a hit movie or an aromatic beverage. Quite possibly, your line experience was not as random as you may think: The Secret Objectives of Queues.